LOOKING BACK: Geneva’s South Main Street

What do you think of when you think of Geneva’s South Main Street?

I believe many Genevans think of the beautiful row houses often referred to as “Rainbow Row.” There is no doubt that South Main from Seneca Street south to Jay Street is beautiful, with many different architectural styles in its 4,660-foot length. However, how much of that beauty is perceived depends on how old you are, what you remember, if you are a native Genevan and what point in Geneva’s history you are using for a reference point.

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