Red Osier Thanks with Free Lunches for Everyone

Fifteen years and tens of millions of prime roast beef sandwiches later, the Robert Moore family, proprietors of the Stafford, NY-based Red Osier Restaurant, today said “thanks for the memories, Rochester.” At Frontier Field – where the first Red Osier sandwich shop opened in 1995, the company hosted a free luncheon to thank the community for its international success.Among the hundreds of celebrities and sports fans who attended, Monroe County Executive Maggie Brooks came with a proclamation in hand, officially designating the day as “Red Osier Prime Roast Beef Sandwich Day” in honor of the locally born and bred company.Since opening its first sandwich eatery at Frontier Field, the Red Osier has grown into a worldwide sandwich brand. Today, the company has sandwich shops located in 30 states, from New York to Florida to Colorado, catering to the appetites of hundreds of thousands of loyal customers.In one 31-day period last year, the company set a new record for sales – sandwiches requiring 78,000 pounds of beef – enough to fill four tractor trailers!Red Osier-branded sandwich shops sell more than a one million pounds of beef each year, said Rob Moore, Jr., who began the sandwich business in 1995. His parents, Robert, Sr. and Noreen Moore, have owned the Red Osier Restaurant in Stafford, NY since 1979. “Our eateries are located in numerous major and minor league ballparks, NFL venues, major college football stadiums and basketball coliseums, racetracks, ski resorts, fast food restaurants and convenience stores,” Rob Moore, Jr. said. “In 2005, Red Osier came to the Greater Rochester International Airport, so people from around the world would know that Rochester is home of this legendary Rochester-based product.”The company is planning additional outlets. “We’re hoping to be truly an ‘east-to-west coast’ operation in the next 2-3 years,” Moore said. “We want our Rochester friends to know that wherever they travel, the Red Osier brand will be there to give them a taste of their hometown Rochester.”