Labatt to feature Seneca Lake, other New York waterways in limited edition cans

Labatt USA will partner with Riverkeeper to further its efforts to sustain the Hudson River and its tributaries, and safeguard the drinking water for nine million New Yorkers. Labatt USA will make a $10,000 investment to support Riverkeeper’s efforts, which is part of a larger investment of more than $100,000 with Waterkeepers throughout the Great Lakes region.

The partnership and investments align with Labatt USA’s triple bottom line approach. The beer company prioritizes people, planet and profit, which includes measuring, reducing and mitigating its impact on the environment and society through investments, volunteerism and education.

“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, brand manager for the Labatt Family.

“Clean water is essential to public health and our quality of life here in New York,” said Paul Gallay, president of Riverkeeper. “We are grateful that Labatt USA is partnering with us to safeguard our water resources, and their investment will undoubtedly make a long-lasting impact in the communities we serve.”

About the “Loving New York” Retail Program

This summer, Labatt USA will release limited-edition “Loving New York” graphic cans of Labatt Blue and Labatt Blue Light, which feature popular summer water destinations in New York State including the Buffalo River, Lake George, Seneca Lake and Thousand Islands. Loving New York cans will be available in all locations that sell 18-packs of Labatt Blue or Labatt Blue Light. In-store signage promotes the partnership between Labatt USA and Riverkeeper to help raise awareness of the importance of water stewardship.

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