Spectrum wants you back: A-la-carte deal targets cord-cutters

Spectrum apparently has come to the conclusion there’s no turning back the consumer explosion in cord-cutting and streaming television — the cable television giant is making a play to lure traditional cable defectors with a cut-rate Internet cable television package.

Customers who don’t buy traditional cable services nationwide are being solicited for a $21.99 monthly plan that allows them to return to Spectrum TV by selecting 10 channels from the standard cable lineup. The deal ends on April 12, according to a solicitation received by a customer in Binghamton, N.Y.

Spectrum’s streaming app looks a bit like traditional cable when it’s opened and also is similar to other streaming apps such as Sling TV. Spectrum internet is required for the new streaming subscription.

TV Choice is being offered to Spectrum Internet-only and Spectrum Internet/voice double play customers

“We continue to test and launch new traditional and stream video products to better serve the consumer demand for more choice,” said Laura Pritchard, Spectrum representative.

A stunning part of Spectrum’s streaming roll-out is the offer to add on five premium channels, including HBO and Showtime, for $15 a month. HBO alone, through the HBO Now app from HBO, costs $14.99 a month. Showtime directly from Showtime is $10.99 a month.

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