New York Empire State Development, which is already taking heat for the amount of money it's spent on TV ads for its START-UP NY program, made a sizable TV ad buy the night of the Super Bowl.
You may have noticed the commercials that aired before and after the game; some touted New York's business climate, some were New York tourism ads. ESD tells me the agency spent $280,000 on multiple ads that ran across New York State, and in other parts of the Northeast.
CNY Central:
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