Inside the FLX: Brad Jones discusses obesity, weight loss in the Finger Lakes

On Thursday’s edition of Inside the FLX, former Seneca Falls Mayor Brad Jones, joined Josh Durso to discuss the growing obesity problem in the U.S., with particular focus here in the Finger Lakes region.

BlueCross BlueShield estimates that obesity in the Finger Lakes costs residents nearly $501 million per year. According to their same study, the region faces an obesity epidemic with more than 60 percent of the population in the Finger Lakes being considered ‘overweight’ or ‘obese’.

Jones, his son, Greg, as well as his daughter-in-law Angela started on a journey after an incident with a customer at their Lockport gym. She had been a long-term client, but disappeared from the gym for a few months. Jones recounted the moment when she returned to the gym in December, having lost a great deal of weight.

Jones explained that a major roadblock people face with obesity is that addressing it means much more than buying a gym membership. While there are a lot of people who use a gym to maintain their physical condition, and are not considered overweight or obese – he explained that around a third of their clients are likely considered ‘overweight’ on paper.

Jones says that Ideal Protein, a protocol diet, addresses those concerns, for those clients who are ‘overweight’ and looking to lose a certain amount of weight. It’s an aggressive set of measures, which include four phases.

Nearly 50 customers later, since the trio opened the first locations for Ideal Protein in Upstate New York, and just one of those customers have elected to quit the program. Jones discussed his own journey on the program, which was spurred by that client in December who returned to his son’s gym after losing a lot of weight from an Ideal Protein protocol diet.

“She was able to do it, so why can’t I?” he recalled thinking on his drive back home to Seneca Falls on the New York State Thruway.

His 11 week journey on the program helped him lose more than 40 pounds, and reach his goal of attaining his high school weight. A major factor for those who have had successful journeys with Ideal Protein is due to the support, which is provided directly by representatives and coaches.

“You’ll walk by the refrigerator and not think twice about it,” he explained.

Listen to the entire podcast to learn more about Ideal Protein, and check out their website at www.idealweighfingerlakes.com to learn more. Jones encourages those interested in Ideal Protein and Ideal Weigh Finger Lakes to contact him directly at (315) 651-9590, or via email at [email protected].


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