Keuka SIFE team strong at nationals

The Keuka College Students in Free Enterprise (SIFE) team turned in another strong showing at the SIFE National Exposition earlier this week in Philadelphia, Pa. Competing against 140 teams from around the country, Keuka finished second runner-up (third place) in its league. “That means we finished in approximately the top third of all teams,” said Neil Siebenhar, assistant professor of management, chair of the Division of Business and Management, and SIFE team adviser. Keuka qualified for the national competition by winning a regional crown for the seventh time in eight years, as well as an award for program sustainability, in Cleveland, Ohio, in March. SIFE is an international, non-profit organization that works with leaders in business and higher education to mobilize students to make a difference in their communities while developing the skills to become socially responsible business leaders. There are 1,376 SIFE teams in 41 countries. Participating students form teams on their campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. In the City of Brotherly Love, Keuka team members delivered a multi-media presentation that showed the range of projects they completed during the 2008-09 academic year. Among the projects the team highlighted: • A Necessities Drive for the Red Cross resulting in a donation of more than $500 worth of non-perishable items. • Establishing a sister SIFE team at Finger Lakes Community College. • Creating a new brochure for the Business and Professional Women’s (BPW) organization, redesigning the organization’s Web site as well as imprinting the BPW logo on members’ business cards. • Dollars and $ense, an interactive Jeopardy-style game show that educated middle school students on fundamental concepts of saving and investing. • The Credit Abuse and Resistance Education (CARE) Program, which was spread to more than 350 students between Keuka College, Penn Yan Academy, Dundee Central, and Watkins Glen High School. • Preparing and integrating a marketing communications package consisting of a new logo, revamped brochure and other promotional items as well as a new slogan for Stork Insurance Agency. • Updating marketing plans for Trombley Tire & Auto in collaboration with its advertising company. SIFE created a new brochure, established an up-to-date customer database, and are overhauling their Web site. Of the six students selected to present at the national event, two were international students: Shannon Crowder, from South Africa and Du Jiao (Jacqueline), from China. The other presenters were Reed Confer, Ryan Ellingworth, Courtney Karolinko, and Sarah Picciotto. “We continue to be extremely proud of the continued accomplishments of our SIFE team,” said Siebenhar. Siebenhar said he is looking forward to next year “when we will continue to build on the solid foundation we have established.”

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