FLTA Brochure Exchange Program

Finger Lakes businesses can build their visitor traffic by exchanging their brochures with other tourism-based businesses from throughout the region at the annual Finger Lakes Tourism Alliance (FLTA) Brochure Exchange day at the Waterloo Premium Outlets May 21.”In just a few short hours, we get our brochures distributed to over 100 different organizations, we can network with many different people and businesses in our region, and we get the opportunity to introduce our business to folks who influence visitors on where to spend their time and money,” Mary Zubriski of The Christmas House in Elmira, said.“The event is a great ‘one-stop’ shop to promote your business to travelers all around the Finger Lakes, and to increase your value to your own customers with more information about things to do and see,” Cynthia Kimble, FLTA president, said. “We also spend a lot of time getting to know each other.”The event is free to FLTA partners and $100 for non-partners. Admission comes with a VIP coupon book for the stores at Waterloo Premium Outlets and automatic entry to win door prizes. Registration for the event is on-line at http://www.fingerlakes.org/images/LitExchangeSignUp.pdf.The Finger Lakes Tourism Alliance is a coalition of 14 counties and businesses that has focused on promoting the Finger Lakes as a travel destination worldwide for 90 years. Please contact Mary Lou Culver, FLTA sales director, at 800 548 4386 for information about joining the FLTA or visit us on-line at www.fingerlakes.org.